London based pop artist Allegra has unveiled a striking video for her single Ash, which is a standout track from her second EP Red. The project signals a clear step forward, presenting a more assured and polished direction. Ash leans into moody textures, blending sleek electronic production with a sensual vocal performance that highlights her growing confidence.
Compared to her earlier, more introspective material, this release feels bolder and more refined, capturing emotional depth through a glossy dance pop lens. With Red, Allegra expands her sound while maintaining a broad appeal, reinforcing her rise across the UK scene and beyond as an increasingly compelling and versatile new pop voice. Her momentum continues to build with each new release.
Check out Ash below.
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